A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover 1 year (referred to as an annual marketing plan), or cover up to 5 years.

The marketing plan I provide is for 1 year only and it will include:

• Executive Summary
• Company Description
• Strategic Focus and Plan
  • The Mission/Vision
  • Strategic Goals
  • Core Competency ans Sustainable Competitive Advantage
• Situation Analysis
  • SWOT Analysis
  • Company Analysis
• Industry/Competitor Analysis
• Customer Analysis
• Market-Product Focus
  • Target Markets
  • Points of Difference
  • Positioning
• Marketing Program
  • Product
  • Price
  • Promotion
  • Place
• Financial Data and Projections
• Implementation/Action Plan
  • Timetable
  • Organization
  • Financials
• Evaluation and Control
  • Identify Deviations
  • Contingency Plans